Performance intelligence
Your store's performance, plain English, every Monday.
The Analytics Agent tracks what matters — revenue, conversion, ad spend, and channel mix — and writes a weekly summary you can actually read. No dashboards to configure. No reports to pull. Insights arrive in your inbox, and agents act on them automatically.
What's tracked
The metrics that tell you if your store is working.
Autofli does not surface every possible metric. It tracks the ones that indicate whether growth is happening and where friction exists.
Sessions & traffic sources
Total weekly sessions, broken down by channel: organic, paid, email, direct, and social. Trends are flagged when a channel moves more than 15% week over week.
Conversion funnel
Homepage → product page → cart → checkout → purchase. Drop-off rates at each step. When a step shows unusual drop-off, the report names it and notes which agent is investigating.
Revenue by channel
How much revenue came from each source. Paid, organic, and email are separated so you understand which investments are actually contributing.
Ad performance
Spend, impressions, clicks, ROAS, and cost per purchase — by campaign. The Ads Agent's decisions from the past week are included: what was paused, what was scaled, and why.
Top products
Which products drove the most revenue, which had the highest conversion rate, and which had the most add-to-carts that didn't convert. Product-level insights the Product Agent uses.
Email performance
Open rates, click rates, and revenue attributed to each email sequence. Sequences that underperformed their benchmark are flagged for the Email Agent to revise.
The weekly report
Delivered to your inbox every Monday. No login required.
The Analytics Agent writes a plain-English summary of your store's previous week. It starts with the headline number — revenue — then works down through the metrics that explain it: what drove traffic, what converted, what didn't.
The report includes a “what agents did this week” section — a plain log of significant agent actions: which ad creative was paused, which email sequence was updated, which product was flagged for removal. You see what happened without having to ask.
If anything requires your input — a decision that falls outside the agents' authority, like changing your return policy or approving a significant budget increase — it's listed at the top of the report with a clear action item.
Closed-loop intelligence
Insights don't sit in a report. Agents act on them.
Most analytics tools show you what happened. Autofli shows you what happened and then does something about it.
The Analytics Agent shares findings with other agents after each report is compiled. The Ads Agent learns which channels over-performed. The Email Agent learns which sequences need revision. The Product Agent learns which items are converting below category average. Each agent uses that input in the week ahead.