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Fitness & Recovery

Two fitness brands built from opposing aesthetics.

These demo stores were generated by Autofli from different catalog inputs. Kinetic speaks the language of sports science. Ironjaw & Co. speaks the language of craft heritage. The niche is the same. Nothing else is.

kinetic.autofli.store
Kinetic
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Performance gear
Train. Measure. Adapt.
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$83
$121
$159

Kinetic

Technical athletic outfitter — obsidian + electric blue, performance data aesthetic

Fitness equipment and recovery tools for performance-minded buyers. Kinetic's identity borrows from sports science publishing — precise, evidence-forward, and purposefully unsentimental. Every product is a system, not an accessory.

Obsidian
Electric Blue
Signal White

Type: Space Grotesk — technical grotesque, tabular figures

ironjawco.autofli.store
Ironjaw & Co.
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Performance gear
Forged for the fight.
Shop now
$83
$121
$159

Ironjaw & Co.

1920s heritage leather atelier — oxblood + aged brass, hand-stitched craft brand

Boxing and combat sports equipment for practitioners who appreciate craft. Ironjaw draws on the language of the old fight gym — weight, permanence, tradition. Leather-wrapped, brass-buckled, built to last three thousand rounds.

Oxblood
Aged Brass
Canvas

Type: Playfair Display — high-contrast serif, heavy weight for headers

About this niche

Fitness & Recovery on Autofli

Fitness buyers range from data-obsessed performance athletes to lifelong martial artists with a relationship to craft and tradition. These demo stores show how Autofli's brand agent reads that difference and generates entirely separate visual identities — without the builder having to design anything.

Both stores run the same 17 AI agents underneath — catalog sourcing, pricing, fulfillment, customer support, and marketing — but each presents a completely different face to the world.

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